Entrepreneurship and Small business ( MARKETING) Essay

Entrepreneurship and Small business ( MARKETING) - Essay Example This marketing environment can work to the advantage of the firm as well as become a real nuisance, more so when the economy is not that encouraging boosting trade ties between stakeholders, different organizations and so on and so forth. The corporate strategy plays a significant role at building a bridge between the company’s inner policies and the undertakings it has with the various stakeholders, who could be from the external marketing settings. (Korzeniowski, 2001) One should believe a small business is mostly at the mercy of the person who is responsible for running it. This small business is usually short of any expectations that the business fraternity might have of the same. The owner is the sole person who is responsible for funding the business regime and thus has a major stake within the running stakes. A small business is dependent on all the actions taken by the person in-charge and without his sound input this business would not see success touching its feet. The small business requires strict vigilance on a proactive basis. This vigilance must come from the owner himself since he is the one who will eventually face the brunt of the actions that he undertakes. (Bridge, O’Neill & Cromie, 2003) Also he must remain open to ideas from the people with whom he is conducting business as well as avoid litigation measures in order to exponentially increase on his returns and cutting down on his losses. Being vigilant would actually hel p him to shape up his troops in the times to come and he would have a better idea of running the business within the due course of time. Funds are essential for the sound running of any small business. If the owner does not have sound funding mechanisms in place, he will face a tough time when there is economic recession or when he has to pay the salaries to his employed staff. A small business cannot afford lapse